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LIFE IS FULL OF “IFS”
LIFE IS FULL OF “IFS”
Date:
Nov 01, 2024
Time:
11:00 AM
Location(s):
Centenial Hotel Spokane/Skyline Ballroom
Category(s):
WSFA Convention
Be A Fan
Keynote Speaker 11:00 AM
Sponsored by International Association of Fairs and Expositions (IAFE)
LIFE IS FULL OF “IFS”
“On my wall at the office, right where I can see it every day is a comic strip of “Pickles” by Brian Crane. The question asked in this strip, is “Did you ever stop and think that in the middle of the word ‘life’ is the word ‘if’?” and the statement is, “That means that life is full of ‘ifs’.” In reality, many of us are afraid of the “if”. We don’t really want to ask, “what if”? We prefer the routine, the expected, rather than the “ifs” that come along. In this message you will be challenged to think about the world of possibilities and opportunities for our fairs to thrive and create a sustainable base for the next generation if we just will embrace the “ifs”.
Marla Calico, CFE, President and CEO International Association of Fairs and Expositions (IAFE)
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