9:30 – 10:15 AM SESSIONS

Date: Oct 21, 2023

Time: 9:30 AM - 10:15 AM

Location(s):

Red Lion Pasco

Category(s):

WSFA Convention

9:30 – 10:15 AM SESSION
9:30–10:15 AM SESSIONS
SESSION 1 Social Marketing for Fairs: Brand, Strategy and Outcomes, Oh My! PINE ROOM
Join the Saffire Marketing Team for a discussion about current
social media marketing trends, best practices for successful
campaigns and utilizing AI and automation tools to generate killer
content on limited budgets and timelines.
Jeremy Emerson, Partner/Chief Creative Officer and
Megan Bartholomy, Marketing Manager, Saffire
SESSION 2 Idea Swap Entertainment on a Budget OAK ROOM
What are creative ways that you have designed to engage
entertainment at your fair on a budget? How have you
worked with your entertainment in unique ways while on a
budget? Bring your ideas and your questions to this
Entertainment-focused swap.
Andrea Thayer, CFE, WSFA President, Washington State Fair
SESSION 3 Creating VIP Experiences at Your Fair PROJECT ROOM
Learn how to ensure your fairgoers have the best possible
experience.
Kathy Kramer, CVE, CFEE, CMP President and CEO,
Central Washington State Fair
Shanna Hauger, Marketing Director, Benton Franklin Fair & Rodeo
Jaclyn Van Hoof, Sales and Marketing Coordinator, King Co. Fair
SESSION 4 Super Saturday Super School Session
Creative Displays Revamping your Area
Revitalize your exhibits by shaking it up! DESIGN ROOM
Judy Carrico, CFE, Agriculture and Exhibit Manager,
Central Washington State Fair