11:00 – 11:50 AM SESSIONS

Date: Oct 22, 2022

Time: 11:00 AM - 11:50 AM

Location(s):

Red Lion Pasco

Category(s):

WSFA Convention

11:00 – 11:50 AM SESSION
1. Aligning Your Brand – How the WA State Fair Re-branded
Pine Room
Andrea Thayer, CFE, WSFA President, PINE ROOM
and Chief Experience Officer, Washington State Fair
Nearly 10 years ago, The Puyallup Fair embarked on a process
that aligned its branding goals and business units under one brand, the Washington State Fair. We will share the process and
lessons learned while undergoing our fourth name change over
the 120-year history of our Fair.
2. Fair Trends Over the Years and Ideas on Future Trends for the Fair Industry
Greg Stewart, CFE, Fair Commissioner and WSFA Past President
A look at our changing world and what it means for Fairs in the
coming years, and identifying those changes for the decision making process in fair planning.
3. Facilities/Maintenance SPRUCE ROOM
Tom Gaines, Director, Central Services Department, Grant County
Not all facilities are the same. Join Tom and other facility and
maintenance directors to network, identify grant funding, project
management and discuss year-round usage of your grounds.
4. How Social Are You? - Social Media Marketing Essentials
Payton Ryan, The Source Management Group PROJECT ROOM
Dive into the world of social media marketing with a digital native!
And yes, before you ask, having a digital presence IS essential!
We’ll be covering everything from platform options, overarching
strategy and short-form video all the way to analytic informed
content and how to deal with spammers. Each attendee will also
receive a FREE social media consultation!
5. SUPER SATURDAY SUPER SCHOOL SESSION DESIGN ROOM
From Animal Judges to Still Life Judges –Where and how do we get them?
Sherry Stovner, Superintendent Coordinator, Evergreen State Fair
There are many different places and resources out there to find
local and qualified judges! Let’s be a resource for one another and share your secrets!