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General Session

Date: Nov 20, 2020
Time: 9:00 AM - 10:00 AM
IAFE Speaker

Change the Next Opportunity

Change is the very word that we all fear. It also is the word that defines our future and success. COVID-19 has turned us upside down and will continue to do so. This presentation outlines the impacts of the Pandemic and our future, but more importantly the opportunities for fairs. From entertainment seating, to livestock shows to the safety of our guests and staff. How will we react and benefit from creativity? It can be done! Hear the top 10 creative ideas for 2020 and beyond as we enter this new and exciting world of change.

Michael Bradley, MHB Productions

Michael Bradley (California) operates MHB Productions, a management consulting business and is an active keynote speaker addressing a wide range of subjects including Visionary Fair Programing, fundraising, leadership, youth development, agriculture awareness and education as well as issues related to fairs and festivals throughout North America. He has traveled to Hong Kong, South Korea, and mainland China on behalf of several Universities and the IAFE to develop training programs for exposition professionals in Asia.

Michael served as the Chief Executive Officer of the California Mid State Fair and Paso Robles Event Center. He was the Executive Director for the Arizona National Livestock Show, Inc., Division Manager at the California Farm Bureau Federation and was employed with the California Exposition and State Fair.

Bradley is a current board member and Past Chairman for the California FFA Foundation. He has served as a Board Member of the Western Fairs Association, a 29-year member of the Advisory Committee for the Animal Science Department at California Polytechnic State University and a founding Board Member of the Kautz Ironstone Concours Foundation. Bradley also serves as a member of the California Department of Food and Agriculture Fairs Advisory Committee.

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General Session
Nov 20, 2020 | 9:00 AM - 10:00 AM
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